Attribution Timeout Window
The Click Attribution Window defines how long an affiliate remains eligible to receive credit for a first-time purchase after a user clicks their link or enters a short code. Once this window expires, any new purchases from that user will no longer be attributed to the affiliate.
This feature helps you balance fairness and flexibility — rewarding affiliates for timely conversions without leaving old clicks open indefinitely.
Overview
This setting is supported across all Insert Affiliate SDKs and can be configured during SDK initialisation.
If no value is set, affiliate attributions remain active indefinitely until disabled.
Click Attribution vs Renewal Attribution
| Setting | Applies To | Description |
|---|---|---|
| Click Attribution Window | First purchase | Time allowed between affiliate link click and initial purchase. |
| Renewal Attribution Window | Renewals of that purchase | Time period after the initial sale during which renewals of that same transaction continue to reward the affiliate. |
Platform Configuration
iOS (Swift SDK)
Configure the attribution timeout using the affiliateAttributionActiveTime parameter during SDK initialization.
Default behavior: No timeout (attribution can persist indefinitely)
View iOS configuration examples →
Android
Configure the attribution timeout during SDK initialization.
Default behavior: No timeout (attribution disabled by default)
View Android configuration examples →
React Native
Configure the attribution timeout as the fifth parameter in the initialize() method.
Default behavior: No timeout (attribution disabled by default)
View React Native configuration examples →
Flutter
Configure the attribution timeout using the attributionTimeout parameter.
Default behavior: Disabled (set to 0 by default) Note: Setting a non-zero value enables attribution tracking for the specified duration.
View Flutter configuration examples →
Timeout Duration Examples
Here are common timeout durations converted to seconds:
| Duration | Seconds | Use Case |
|---|---|---|
| 1 day | 86,400 | Short-term promotions |
| 7 days | 604,800 | Standard affiliate tracking |
| 30 days | 2,592,000 | Extended attribution window |
| 90 days | 7,776,000 | Long-term partnerships |
Related Documentation
For complete setup instructions and code examples: